Arctic Circle Strategic Brand Institute

Λ From the blog

• 5 Ways to Save our Industry from Itself

  May 9th, 2012

  

  “We who are about to die… salute you.”

  I remember watching a movie about Gladiators a while ago. During one of the cliffhanger scenes in the movie, the following statement is uttered by the Gladiators as they greet the great Caesar before their big epic battle: “We who are about to die, salute you”. If I look at the advertising and brand building industry today, it resembles this scene. The industry is in trouble, but we can only make it work for everyone if we work together to change not only the perceptions about the industry, but also how we make money and the type of work that we deliver.

  By Andre le Roux, Strategic Director at Arctic Circle
  @AndreTheThinker

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• Top South African artist gives Arctic Circle a very unique award

  April 20th, 2012

  

  “This Award is given in recognition of creative thinking and ideas that shape the future by changing the way we look at things around us. Arctic Circle Strategic Brand Institute is doing exactly that. They are deconstructing the simulacrum of our society and creating more practical, believable, realistic and sustainable ideas for the brands that influence our everyday lives.”

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• Can agencies create fresh, innovative work that also improves client’s bottom line?

  March 22nd, 2012

  

  I hate the word “advertising”. Whenever I am at a social event and someone asks what I do, I mumble something about working in an advertising agency and hope I don’t get the usual barrage of judging looks and comments about working for an evil team of brainwashers.

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• Behind the scenes on the Expo18 shoot

  February 28th, 2012

  The kitsch props, the dad, the bulldog… check out some fun behind-the-scenes footage from our Expo18 ‘Coming out’ shoot.

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