Arctic Circle - Strategic Brand Institute

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The Highlights of 2011

December 19th, 2011

Check out Arctic Circle’s biggest Highlights of 2011, featuring Futuregrowth’s Good Money campaign, Joes Legendary campaign, the Save It CSI initiative, Account wins and more…
A Legendary Campaign

December 12th, 2011

Joe’s beerhouse in Windhoek is not so much a bar and restaurant as it is an institution. It’s quirky style and eclectic ambience make it a local favourite and is true to its pay-off line “Live the legend”. This year the brand celebrated its 20th Anniversary and Arctic Circle was tasked with creating something special. And boy did Windhoek get it!
A shared Destiny

December 8th, 2011

In our last True North post George and Back, we talked about our recent meeting with the CEO of Destiny Africa. Well, it was a huge success and over the last week the studio has been busy putting the “Arctic Touch” on Destiny Africa.
World leaders pucker up in new Benetton campaign

November 18th, 2011

I love a bit of controversy.

The new Benetton campaign reminds us all why we all loved (or hated) them so much when they first came out with their bold and brave graphic imagery depicting racial equality.

George and back

November 11th, 2011

A mere skip and a jump out of Cape Town and our short flight was touching down in what is often referred to as South Africa’s “Land of Hope”. The purpose of our flying visit was a meeting with Destiny Africa’s CEO, Neil de Beer.
CEO Diaries

November 2nd, 2011

Primi Piatti

I recently had lunch at Primi Piatti and couldn’t help but note a few things: The food is still great but their Brand Story is getting tired and bland. It’s time for the brand to evolve and bring back the energy on which the brand was built.

Taking over Jozi

As you may or may not know a few of us made a trip to Jo’burg. Needless to say, the trip was great. We met up with representatives of a major multi national healthcare brand and I’m happy to announce..