George and back

A mere skip and a jump out of Cape Town and our short flight was touching down in what is often referred to as South Africa’s “Land of Hope”. The purpose of our flying visit was a meeting with Destiny Africa’s CEO, Neil de Beer.

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CEO Diaries


Primi Piatti

I recently had lunch at Primi Piatti and couldn’t help but note a few things: The food is still great but their Brand Story is getting tired and bland. It’s time for the brand to evolve and bring back the energy on which the brand was built.


Taking over Jozi

As you may or may not know a few of us made a trip to Jo’burg. Needless to say, the trip was great. We met up with representatives of a major multi national healthcare brand and I’m happy to announce that we’re a step closer to concluding an exciting deal with them. So, I’d like to thank everyone who was involved.


Pure inspiration

I’m meeting my youngest CEO from the UK, and a potential client. He’s 21 years of age - how inspirational.


The best of the best partner up again

Printafoil has re-established its relationship with Arctic Circle. What a professional outfit – I’m very proud of this relationship.


When you sow good seeds you reap good fruits

I also have good news from a strategic meeting I had with the interim CEO of KWV. Much respect and good luck to you guys for having a great vision and turning a South African household brand into current economy.


Welcome back Rawson Properties

You know you have done a good job leaving an impression with a client when they come back 3years later to further strategise their Brand Journey. Let’s all welcome Rawson back.


Professionalism + Passion =…

I’m meeting the MD of Brundyn + Gonsalves today. She’s an amazing woman. She exudes passion and the kind of professionalism that leaves you with a sense that you’ve had tea with the queen. What a pleasure

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ΛTrue North

Insights into the world of branding from our chief navigator and CEO