Presumers – Customers will participate in funding and the prelaunch of new brands and products. It is vital to create curiosity and hype around these future products. This can only be created through innovation in line with new shopping methods and ways to use a certain product.

Appscriptions – Digital technology is the new medicine. Doctors and physicians turn to health apps and services to improve health outcomes. It is not only doctors, but other brands as well. This is slowly taking off in SA, but not throughout, ultimately consumers will utilise their mobiles and maximize every moment.

Emerging for emerging markets – We saw developed markets that catered to emerging ones over the last two decades. We need to get ready for the explosion in products and services form emerging markets to other emerging markets, e.g. Chinese and Indian brands selling to the middle classes in Brazil, South Africa or Turkey. Or vice versa.

Planetcare – Ecological sustainable activities will play a bigger part in consumer’s minds when choosing brands. It is no longer a marketing differentiation element, but an exercise that is expected.

THINK OF THE HUMAN ROLE YOUR BRAND PLAYS IN A PERSON’S LIFE; IS IT A FRIEND, A MENTOR, INSPIRING PERSON, A POLITE PERSON HELPING YOU ETC. CONSUMERS WON’T PUT THEMSELVES OUT FOR BRANDS UNLESS THEY TRULY BELIEVE IN THE BRAND’S VISION. YOUR BRAND NEEDS TO BE 100% TRANSPARENT AND SINCERE.

Reference:
http://www.youtube.com/watch?v=YFUMZ_o6l2s
http://trendwatching.com/briefing/