Arctic Circle Strategic Brand Institute

Λ The Arctic Circle Story

For millennia civilisations have looked to the stars as a source of wisdom. And today their most precious gift remains the same. Historically, finding direction was entrusted to a group of navigators. It was these experts who pioneered new frontiers, discovered the world and put a man on the moon.

In the complicated world of navigation no progress can ever be made without first finding true north. To do this, one constellation in particular will show you the way. Ursa Major or, The “Great Bear” sits brightest in the night sky and is that constant. A guide that points straight and true, the bear offers bold, brave and uncompromising direction to those who need it.

There is one place on earth that offers the best, uninterrupted view from which to interpret the bear’s wisdom.
It is a vantage point from which to map your future and determine your destiny.

We call it the Arctic Circle.