Arctic Circle Strategic Brand Institute
Λ The story of Arctic Circle
For millennia civilisations have looked to the stars as a source of wisdom. And today their most precious gift remains the same. Historically, finding direction was entrusted to a group of navigators. It was these experts who pioneered new frontiers, discovered the world and put a man on the moon.
In the complicated world of navigation no progress can ever be made without first finding true north. To do this, one constellation in particular will show you the way. Ursa Major or, The “Great Bear” sits brightest in the night sky and is that constant. A guide that points straight and true, the bear offers bold, brave and uncompromising direction to those who need it.
There is one place on earth that offers the best, uninterrupted view from which to interpret Ursa Major’s wisdom. It is a vantage point from which to map your future, determine your destiny and embrace the powerful spirit of the bear.
It’s called Arctic Circle.
Λ Why Arctic Circle?
For one thing, we are not an advertising agency.
We are a team of business focused brand specialists who specialise in building a real relationship between brand and consumer. We work on a principle of ‘jointness’ where we collaborate with our clients to strategically navigate your brand to success. Our creatives and strategists work closely together as a unit and are passionate about building ‘Impact Brands’ - brands that change the game and achieve their dreams. We are fully integrated and specialise in non traditional communication methods for a new market.
New thinking for a new era.
Your business is your brand and we see no difference between the two. Strategic brand analysis, research, insight and planning, infused with creative imagination will give you unique and alternative consumer contact points to maximise your brand’s impact, reach and budget. Our revolutionary strategic brand methodology ensures the integrated journey we map out will achieve your brand’s goals. Close strategic and creative collaboration coupled with insight into human behaviour result in real relationships between consumers and your brand, ensuring ROI and ultimately your brand’s and business’ success.
There are many stars that make up a constellation.
If you are going to 5 different agencies to get the different needs of your brand met, chances are it may be starting to act a little schizophrenic. We believe firmly in integration; meaning starting from one solid strategy, we work with a group of experts in every field to collaborate on one 360° brand solution. From above the line, through to below the line, and all over the line. In fact we don’t even think the line exists anymore.
Λ What media is best to use today?
Depends.
Major brands are showing a fast decline in above-the-line spend, and phenominal increase in alternative and new media, as it is the most effective way to engage with consumers while measuring growth and ROI. Our stance is that platforms and tools like TV, print, digital, social media, design, point of sale and activations all work together to create a unique integrated journey, dependant on your brand’s needs and goals. We can only ascertain what is best once we have done a full brand audit as well as research and target market insights - all falling under your brand strategy. Based on this, we strategise the best plan for you and it may completely break all the rules. But we do what is right for the brand, not the status quo.
Λ Let’s have a cuppa
Reading our creds is all very well and good.
But we’d really like to meet with you, hear your thoughts, discuss your brand and see what we can do for you. Building a brand is all about relationships, and it starts with the one between us. So come for a coffee anytime.