We recently featured on Marklives.com, in which we are described as a ‘maverick’ agency! Reghard Goussard also talks about how the ad industry has lost its credibility. His aim is to build an agency business owners can trust again by delivering on business objectives rather than just advertising.
For 67 minute of kindness on Mandela Day, 18 July 2012, Arctic Circle went around the corner ladened with bags of groceries to meet our neighbors at the informal settlement on Pine Road, Woodstock. It turned out to be a heart warming as well as a heart breaking experience as we met with the inhabitants – who were thrilled to receive the groceries.
GIRLZ CAN! Or should I say…. ARCTIC CAN!
Some people call it the big bang, other people refer to it as a natural evolution. Kotex teamed up with Heal the Hood as one of the headlining sponsors of the African Hip-Hop Indaba 2012. You can thank the collaborative brainstorm behind this perfect fit, Hazel Scrimgeour @HazelScrim our beautiful, token ginger, Nelson Velayo @Bravoll our hip-hop guru and Helene van Zijl @LeevZee our kick-ass copywriter.
By Jacqui Barnjum @jacquibarnjum, Client Service
and Helene van Zijl @LeevZee, Copywriter
I must admit I am feeling quite disillusioned with the state of affairs, and by ‘affairs’ I mean the lack of trust and integrity that is currently pervading the marketing and advertising landscape. I’ve been thinking a lot about where this industry is headed and I believe we need to redefine how we approach branding and relationship-building with clients in order to restore trust.
By Charisse Nel, Client Service Director at Arctic Circle
@shazzup
We’re proud of our fearless leader Reghard Goussard - @ArcticCEO - who features in Octane this month, the official Entrepreneurs organisation Global publication. Reghard has been a member of the Entrepreneurs’ Organization since last year, and in this candid interview he reveals some of the secrets of his success and the lessons he learned along the way.
10and5
Adage
Ads of the World
Adverblog
Best Ads on TV
Behance
Bizcommunity
Cool Hunting
Cherry Flava
Creative Cape Town
Graphic-Exchange
InterBrand
Millward Brown
Mother London
Smashing Magazine
TED
The Brand Union
The Inspiration Room
Trendhunter
Trend Watching
Weiden + Kennedy
What if
