I must admit I am feeling quite disillusioned with the state of affairs, and by ‘affairs’ I mean the lack of trust and integrity that is currently pervading the marketing and advertising landscape. I’ve been thinking a lot about where this industry is headed and I believe we need to redefine how we approach branding and relationship-building with clients in order to restore trust.
By Charisse Nel, Client Service Director at Arctic Circle
@shazzup
We’re proud of our fearless leader Reghard Goussard - @ArcticCEO - who features in Octane this month, the official Entrepreneurs organisation Global publication. Reghard has been a member of the Entrepreneurs’ Organization since last year, and in this candid interview he reveals some of the secrets of his success and the lessons he learned along the way.
One of the best films that I have ever seen is “Million Dollar Baby” by Clint Eastwood. In fact I love a good boxing film, from “The Fighter” to all the Rocky’s (I own a few Rocky DVD’s) to “Cinderella Man”. I love the concept of a fighter and a boxer. To me, the figure of the Boxer is one of the most heroic and iconic figures of all time.
By Andre le Roux, Strategic Director at Arctic Circle
@AndreTheThinker
Yesterday on World Environment Day our “home grown” 3D EcoTip numbers were revealed to the public at the launch of the Cape Town Convention Centre 110% Green Initiative. They went down very well with all the attendees, including an appreciative Helen Zille who launched the event, pictured here admiring them.
By Charisse Nel, Client Service Director at Arctic Circle
@shazzup
By Andre le Roux, Strategic Director at Arctic Circle
@AndreTheThinker
Last Friday the team at Arctic Circle received a rather welcome surprise. One of South Africa’s top visual artists, Riaan van Zyl, made an unexpected appearance at the agency to join us for some beer - and give us an award while he was at it! According to Riaan, he has been following our Good Money movement and thinks we are bang on the, er, money.
By Martinique Treadaway, Creative Director at Arctic Circle
@MartiniqueCT
I hate the word “advertising”. Whenever I am at a social event and someone asks what I do, I mumble something about working in an advertising agency and hope I don’t get the usual barrage of judging looks and comments about working for an evil team of brainwashers.
By Charisse Nel, Client Service Director at Arctic Circle
@shazzup
The kitsch props, the dad, the bulldog… check out some fun behind-the-scenes footage from our Expo18 ‘Coming out’ shoot.
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